Sunday, July 6, 2014

Professional communication organizations

We looked at professional organizations that would benefit graduates of communications study. These are ones I checked out:

    Toastmasters International
    Logo retrieved from here.
  1. Toastmasters International. With a 292,000 membership, this organization is a world leader in communication and leadership development, according to its web site. Toastmaster clubs meet either weekly or monthly and fine tune their leadership and speaking skills in a no-pressure atmosphere. There is no instructor at the meetings. Members analyze each other’s presentation. According to the web site,
    participants give impromptu talks on assigned topics, conduct meetings and develop timekeeping, parliamentary procedure, and grammar skills.  Semi annual dues average $36. (Toastmasters International, 2014).

    Benefit
    : Speaking skills is the No. 1 benefit from being a Toastmaster member. In addition, you learn the skills such as timekeeping and parliamentary procedure.
    More information: Click here

  2. Rotary International. With more than 1.2 million members, Rotary International comprises of community leaders who come together to solve some of the communities toughest challenges. According to its web site, the Rotary Clubs are supported by Rotary International and the Rotary Foundation, which turns donations into grants that fund the work of the clubs. Rotary is led by its members. Formed in 1905, Rotary has helped organizations such as Easter Seals and United Nations get started. (Rotary International, 2014). 
    Benefit
    : Leadership skills would be a great benefit. In addition, giving back to the community is important, as a professional in communications or other professions is an important value.
    More information: Click here

  3. U.S. Chamber of Commerce. I looked up the U.S. Chamber of Commerce, but in reality, your local chamber is the best source for membership. The U.S. Chamber represents more than 3 million businesses nationwide. According to its web site, the U.S. Chamber advocates for pro-business policies that create jobs help the economy grow. The U.S. Chamber has been in existence over 100 years. (US Chamber, 2014). Benefit: The Chamber is a great way to network with other businesses. It also promotes leadership and community.
    More information: Click here

  4. Soroptimist Club. The club name translates to “best for women” and is an organization for professional and businesswomen.  The organization has several programs that benefit women and girls. According to the web site, the organization’s projects aid women economically and empower them. The programs include “Live Your Dream: Education and Training Awards for Women;” “Soroptimist Club Grants for Women and Girls;” “Soroptimist Disaster Grants;” “Soroptimists STOP Trafficking;” and “Soroptimist Workplace Campaign to End Domestic Violence.” (Soroptimist, 2014).
    Benefit
    : As a woman, this is a great organization to help other women and girls as part of my professional business. It will teach me leadership skills, fund-raising skills, and skills in running a nonprofit organization.
    More information: Click here

  5. PRSA. This public relations organization is 21,000 strong. Districts and chapters make up the local community PRSA organization. According to its web site, PRSA connects members to the 21,000 public relations professionals, offers leadership opportunities and networking. PRSA also offers 60 free webinars annually and a Code of Ethics your company can adopt. Membership includes a daily news briefing called “Issues and Trends” that is emailed each morning; a database of case studies; an RFP exchange that you can post and search for new business; and member inclusive discounts for agencies such as UPS, Budget, insurance and NewsCactus. (PRSA, 2014).
    Benefit
    : Anyone working in public relations would benefit from this organization. There is stealth of networking opportunities through this organization as well as a way to have your resume out there for companies to peruse.
    More information: Click here
  6. National Communication Association. This is the only organization out of the ones I selected I have not heard of. According to its web site, the association serves scholars, practitioners, and teachers by enabling and supporting professional interests in teaching and research. The NCA is a member of “American Council of Learned Societies,” Consortium of Social Science Associations,” “Council of Communication Associations,” and National Humanities Alliance.” Common areas of study offered by NCA include applied communication, communication education, communication theory, electronic media, health communication, international and intercultural communication, interpersonal communication, language and social interaction, legal communication, mass communication and media literacy, and more. Membership is $165 per year. (National Communication Association, 2014).
    Benefit
    : Free online access to 11 journals, membership in NCA interest groups, subscription to “Spectra” magazine, e-newsletters, opportunities for leadership roles. This would be a great organization to ask your company to pay for or share cost. I would only recommend to those who are very involved in the communications field.
    More information: Click here

Maslow’s hierarchy of needs



Pyramid graphic retrieved from here.
Assume that a friend has asked you to help her in developing a series of messages to persuade people to join literacy classes and to learn to read. The messages will take the form of a public speech or radio and television public service announcements. Use Maslow’s Needs Hierarchy to construct five different messages, each of which focuses on how learning to read can help people fulfill one of Maslow’s basic needs. We did not create a speech; we simply describe what the message will be and discuss which need it is based on. 

Message 1: Reading is the basic premises for survival. Reading is vital to buying food, paying bills, and knowing if water is drinkable or not. (Physiological needs).
 

Message 2: Reading is essential for a steady, good paying job. You need to be able to read to select health, life and car insurance. If you want to rent or purchase a home you need to be able to read the contracts or lease agreements. You can memorize colors and shapes of traffic signs for driving, but today’s roads, highways, and interstates are more than just a few colors and shapes. You can be a danger to society if you cannot read the traffic signs. (Security needs).
 

Message 3: Being able to read can bring so much happiness. Imagine reading a card from your girlfriend (or boyfriend) that is hand-picked just for you. Imagine reading a handmade Mother’s (or Father’s) Day card from your little son or daughter filled with love and hugs and a signature so carefully written. Imagine sitting down with your toddler reading a book together every night and reading the same book as your teenager so you can talk about it together. You cannot imagine this if you cannot read. (Social needs).
 

Message 4: When you are not able to read, your self-esteem and personal worth is limited because people know you cannot read. If you learn how to read it will be a sense of accomplishment and your self-esteem will improve. (Esteem needs).
 

Message 5: Learning how to read is the first step to your education goals. When you learn how to read you can work on your high school diploma or GED. From there, you can earn your Associate’s or Bachelor’s degree. You will be an example to your children or grandchildren. (Self-actualizing needs)

References

Cherry, K. (2012). Hierarchy of needs. The five levels of Maslow’s hierarchy of needs. Published in about.com/psychology. Retrieved from http://psychology.about.com/od/theoriesofpersonality/a/hierarchyneeds.htm
Trenholm, S. (2011). Thinking through communication: An introduction to the study of human communication. Boston: Pearson Education.

My media writing toolbox


·         Associated Press Stylebook (2012 edition).  This is invaluable for anyone who writes news releases and public relations documents.  It is the most common used stylebook in the media arena.
·         Thesasarus or crossword dictionary. Do not leave this out of your box.  Either of these books are a great tool for word-smithing.
·         Google docs. This tool is great for you to upload documents into a “cloud” so other people can read it and make changes without emailing back and forth and getting the editions mixed up.
·         Wordle. This is my new favorite tool to spice a flyer or presentation up.  I learned about this through an Ashford University class last year.
·         Workflowy. A new organizational tool that can incorporate tagging assigning various items to different people. (Paradis, 2013).
·         Iceber.gs. A more inspirational tool that combines the best of Pinterest and Evernote. (Paradis, 2013).
·         WordPress.com. This is a hosted blogging service of immense popularity and it is free. (Glazowski, 2008).
·         Writer’s Network. A voluminous database of words and the writers behind them. It is free with tips, how-tos, and a way to have your work rated. (Glazowski, 2008).

References 

Glazowski, P. (Dec. 18, 2008). Social Media. Writer's Toolbox: 35 best tools for writing online. Retrieved from http://www.seacoastsocial.org/reenergize-your-writing-with-cool-new-tools/

Marsh, C., Guth, D.W., & Short, B.P. (2009). Strategic writing. Multimedia writing for public relations, advertising and more. (2nd ed.). Boston: Pearson Education.

Paradis, C. (May 28, 2013). Reenergize your writing with cool new tools. Published with Seacoast Social Media. Retrieved from http://www.seacoastsocial.org/reenergize-your-writing-with-cool-new-tools/

Stop-Think Listen Communication (S-TLC) system


Clip art downloaded from here.
Case Study Scenario
Maria is an account assistant for mid-sized company with three offices in the region. She has worked in this position for almost six years. During this time she has worked for several account managers that have left the organization or has moved to different departments. Maria has developed a very good working relationship with many of the external customers and has developed into the "go-to" person at the office for customer information. Due to the slow economy, sales have been down and the senior executives have decided to consolidate the three local offices. Senior management consulted with Maria's manager, but not with Maria, when gathering information to make the changes. One of the results that came from this reorganization included several changes to Maria's job description and how customer accounts were going to be handled. Maria was not happy with these changes and felt that the changes could also have a negative impact on the customer relationships that have been formed. She wants to share her frustrations about these new changes.

STOP: “What are they thinking? These changes are going to ruin all of the relationships I have built.” Okay. I need to stop and take a deep breath and a walk around the building to clear my head. It would be stupid of me to storm in demanding they listen to me. I need to put together a list of issues I have. I need to ….

THINK: I can either attempt to change the situation, change the other person, change myself, or not do anything at all and just stew about it. I really want senior management to understand my point of view. I am to list all the customers I have great interpersonal relationships with. Then I will list all the positive things I bring to the table with each relationship in one column. The second column I will list how I feel it will negatively affect each of these relationships. Next I will write the contributions I have brought to the company these past six years, listing the positive things that are on my annual reviews to validate my importance to the company. Finally, I will list my goals with this company and how I feel I can be productive if the company will listen to my ideas. Once I get all my papers together, I will make an appointment with my manager to meet.

LISTEN:  I feel good that my manager and senior management has agreed to meet with me. I feel prepared and armed with data to support my side of the reorganization. I need to remember however, that a group of people have put the reorganization plan together and have thought out what they feel will be most beneficial. I need to LISTEN to their point of view and take deep breaths and continue to LISTEN. I am going to take notes as they talk and tie it into my thoughts.

COMMUNICATE: OK. It is my turn to talk. I feel prepared, relaxed and I have success on my side of this conflict. I have copies of paper with the columns to pass out. Here, I go. “Thank you for meeting with me. I have concerns about the reorganization and believe I have some ideas that will help the company save money, but not hurt the relationships that have been built over the past six years.” “I have listed the clients I have built relationships with and I am very familiar with the product they want from us.” “Et.al.” “Thank you again for meeting with me and listening to my plan. I feel like we can compromise and keep our clients happy.”
 
Reference
Cahn, D. & Abigail, R.A. (2011), Managing conflict through communication. (4th ed.). Boston: Pearson Education.

Ethics and today's administrative professional

Reinemund (1992) shares that values or morality is no different between individuals and organizations.  He states that an organization’s character can be shaped just like an individual, and this is the first realization that hits a CEO of any large organization.  The second realization is just how tough the task is.  The struggle to define a corporate vision for ethics and what it really means presents some interesting dilemmas. A lawyer friend of Reinemund’s said that, if asked, most people would tell you that they try to do the right thing.  (Reinemund, 1992).  Taking that into consideration, when addressing the five scenarios presented by Lifland (2006), I hope that the people caught up in the scenarios, “would do the right thing.”
Case No. 1 – The boss’s expense report
Setting the stage: “Lilly’s” boss conveniently loses his expense report for his last trip.  On his way into a meeting, he drops a blank report on Lilly’s desk and asks her to fill in the blanks, saying, “Make it add up to $300 or so.”  Ethical dilemma: It is not wrong to re-create a lost expense report, as long as it is accurate to the best of her knowledge.  It is wrong, however, to just fill in the blanks and make it add up to the amount her boss designated. (Lifland, 2006).
Using, the STL-C method, Lilly needs to stop and take a deep breath.  She has time to put her thoughts together, because her boss went to a meeting.  As she thinks through her dilemma, she could look at previous expense reports to the same or similar location, and take notes of expenses he created.  Lilly should not make any negative assumptions, unless this is an ongoing issue, and prepare her notes on that assumption.  She will need to prepare herself to listen to her boss’s reasoning for asking her to do something, which on  the surface, seems unethical.  Lilly should write a note and put on his door or telephone that she would like to meet with him in regards to the expense report.  Finally, Lilly needs to communicate her concerns to her boss that she cannot ethically just “create” an expense report for him or her.  She can bounce historical data off him, and then call those vendors and ask for copies of receipts.  She can assist in writing statements for expenses that do not have traceable receipts. An example would be parking at the airport, which even without a receipt can be verified by his flight itinerary and knowledge of what the lot charges for parking. (Cahn & Abigail, 2011). 
Kaushik (2008) reports that the issue of workplace ethics encompasses issues such as cheating on expense reports, doing personal work during office hours, offering bribes, sexual harassment, and calling in “sick” inappropriately.  There are differences in the definition of workplace ethics, but there are also similarities.  Based on this, there are organizations that formulate some “safe” rules that will work for their company.
Case No. 2 – Lunch reservations
Setting the stage: Ever since “Emma” took the job last year, her boss has asked her to schedule a weekly lunch date with his mistress.  Emma does not like doing it, but she has made the reservations anyway.  Last month, Emma met her boss’s wife at a business luncheon.  Now that the wife has met Emma, whenever the wife calls and your boss is out, she asks, “Can you tell me where he is?”  Emma cannot stand being an accomplice. What should she do?  Ethical dilemma: Emma has already crossed the unethical boundaries by making the weekly lunch date.  Now she is feeling very guilty because she has met her boss’s wife.  If she knows where her boss is, she should tell the wife (ethically) and ethically she should stop making lunch dates for her boss and his mistress. (Lifland, 2006).
It is not Emma’s place to confront her boss’s wife and spill her guts.  But it is Emma’s place to communicate with her boss that she will no longer make reservations for him and his mistress, regardless of the consequences.  Depending on the company, Emma may be obligated to report his wrong-doings to his boss or Board of Directors, if he continues to have a fling using company assets (Emma as an example) to coordinate this weekly affair.  If Emma’s boss is the owner or CEO and in essence does not have anyone to account to, she can only control her actions and her ethical standards.  Emma needs to ask to meet with her boss to discuss her concerns.  She should ask for a female representative from Human Resources, if available, who would be bound to keeping the conversation confidential.  Emma needs to share with her boss that, although not illegal in society, that having an affair with his mistress is not healthy for the company’s appearance and well-being.  She can almost guarantee that if she knows about the extra-marital lunch date, that others in the company do as well.  She should not make any threats, but not be intimated by threats of being fired or laid off because she is taking a stand.  This is a second reason that having a witness with her is a good idea.  She needs to apologize for being a part of the ethical wrong-doing and not allow herself to be put in this position in the future.  If her boss is unwilling to change his ways or let Emma go, that is no longer her concern.
Case No. 3 – Dinner a la corporate card
Setting the stage: “Ken,” a very attractive manager from another department, asks “Jane” out to dinner.  Jane is very surprised when she arrives at a restaurant with average prices of $50 per plate.  But she enjoys the meal and the conversation – especially since work does not even come up in conversation.  Dessert and after-dinner coffee are added to the bill.  The big surprise comes when Ken pays for everything with the company’s credit card.  What should Jane do?  Ethical dilemma: A seemingly non-company date is being paid for with company credit card.  (Lifland, 2006).
Using, the STL-C method, Jane needs to stop and take a breath, but ask the waiter to not take the payment and give her a moment.  Jane should not jump to assumptions that he is doing something illegal, without first talking to  him.  She does not have a lot of time to think, but should be able to address her concerns pretty quick.  Jane should ask if the company asked him to take her on a date for reasons dealing with work.  Maybe Ken was supposed to propose a work deal with Jane but got caught up in the moment.  If he tells her that dinner was strictly personal, she needs to volunteer to pay for dinner if he is unable to pay with a personal credit card, because she does not want to contribute to something that is potentially illegal.  It is possible, he pulled out the wrong credit card my mistake. (I have personally made that mistake, but caught it before the waiter picked up the payment).  If Ken becomes defensive over the entire ordeal, then she should pay the tab and let him know that she will not be going on a date when him in the future.  Jane should then speak with Human Resources or the Resource Manager about the situation and recommend they audit the company’s personal expense credit cards.  (Cahn & Abigail, 2011).
Case No. 4 – The confidential report
Setting the stage: It is afternoon and “Mary” has just received a very bulky interoffice mail package.  As she begins sorting the contents, she discovers a cover letter addressed to someone else and a folder stamped, “Confidential” in big, red letters.  As Mary begins to put it back in the mailbag, half of the contents of the folder slip out and fall all over her desk.  Since it is “Confidential,” Mary tries not to look, but she cannot help herself.  She discovers her company is involved in the scandal of the century.  What should she do?  Ethical dilemma: The temptation to say something to someone other than who the letter was addressed to.  (Liflang, 2006).
Unless illegal activity was noted, such as illegal drug deals or blackmail, it simply is not ethically right for Mary to say anything to anyone outside who the envelope was addressed to.  Since the scenario does not say it was illegal, just a scandal, which does not necessarily mean illegal, Mary needs to put the contents of the envelope back together and take it to the intended recipient.  If it truly is the scandal of the century, it will become public at some point, but it should not come to the public’s eyes through Mary.  She needs to let the intended recipient know that she inadvertently saw the documents, but will keep it confidential.  If Mary is punished because of the turn-of-events, then she needs to report everything to her Human Resource director.  A side note: If the “scandal” is something that is illegal in the eyes of the law (federal or state), she must take the contents to the nearest (appropriate) law enforcement and explain the situation.
Case No. 5 – Party Marty
Setting the stage: Marty is another administrative assistant who works in “Peggy’s” office.  Over the past two years, the two of you have become great friends.  The only thing you do not like about Marty is her cavalier attitude toward “sampling” company property, such as packages of ballpoint pens and reams of paper for her home computer.  Peggy has never said anything before, but now Marty has gone too far.  Yesterday, she announced that she had “borrowed” the keys to a condo at the corporate retreat.  “No one will be this weekend,” she says, “so I am throwing a party!  Wanna come?”  You know Marty’s boss has no idea his keys are missing and you are uncomfortable participating in such an incriminating activity.  What should Peggy do?  Ethical dilemma: Allowing Marty to “sample” or “borrow” company property and not saying anything, which has know gone to a new level of “borrowing” the corporate condo for a private party. 
Using, the STL-C method, Peggy cannot take a lot of time in addressing the immediate issue of the condo.  However, she needs to stop and take a deep breath and then ask Marty to sit down in a private place so they can talk.  If Marty refuses, Peggy needs to tell her they need to talk or she will go to Marty’s boss.  Peggy is assuming that Marty’s boss does not know about her using the condo for a party, so Peggy needs to address that question first.  If Marty claims he knows about, then Peggy needs to validate that is the truth (and tell Marty she is going to validate the information).  If Marty gets defensive or aloof about no harm, et.al., then Peggy needs to explain that ethically she is wrong in borrowing something without asking.  The condo is insured and Marty and Peggy’s corporation is liable for any damage or misconduct that occurs as well.  Peggy needs to explain to Marty that even though they are friends, friends should not let friends make unethical decisions that affect mutual friends, their workplace, or outside associates.  Peggy needs to admit to Marty, too, that she has been enabling her by watching her take ballpoint pens, copy paper, et.al., off the premises for personal use, and she can no longer stand by and watch her do that.  She can give Marty 24 hours to purchase the pens and paper that she took and put her on notice.  If Peggy finds out that Marty has permission to borrow the condo, she still needs to hold Marty accountable for the other items she took from the company.
Perego (2012) has come up with a great idea that could help corporations solve ethical dilemmas: an app for employee’s Smart phones.  An ethics app could offer caution on missteps to avoid as well as advice on common issues.  Organizations could customize the app with its business or professional code of conduct and ethical standards, and even relevant federal or state laws.  It could also work as a personal assistant, helping the user track his or her progress toward the goal of being a more ethical employee.  Perego claims that often the issue of ethical behavior comes down to our personal behavior.  We know intellectually what the right thing is to do, but we just choose not to do it.  This could be the wave of the future: E-tools to make us more ethical.      

References

Cahn, D. & Abigail, R.A. (2011), Managing conflict through communication. (4th ed.). Boston: Pearson Education.
Lifland, S. (2006). Ethics and the administrative professional. What would you do? Retrieved from http://www.amanet.org/training/articles/Ethics-and-the-Administrative-Professional-What-Would-iYou-Do.aspx
Perego, M. (2012). Good conduct is there an app for that? Public Management (00333611), 94(2), 2-3.
Reinemund, S. S. (1992). Today's ethics and tomorrow's work place. Business Forum, 17(2), 6.